For centuries dating back to ancient times when the Olympics were first held in Greece, humans have been fascinated by sports. Even in the modern day, many of us are consumed with cheering on our favorite teams and sports talk dominates many conversations both in person, around the water cooler and on social media. In the Robinson household, we are a house divided—I am a Miami Hurricane, my husband bleeds orange and blue and my children are now forming their own sports-related traditions (I am still not sure how my oldest became a Green Bay Packers fan). In Sarasota County, we are known for many things, including world-famous beaches, year-round warm weather and the abundance of amenities our community has to offer. More and more, however, we are also becoming known for our varied sports-related venues and activities, leading to the potential long-term impact and value of sports tourism—thanks to an active sports community.